Chapter 221 Little Wang Spends Money

Most of the business banquet restaurants in Shanghai are located on the Bund or in old houses where celebrities once lived. When the night is dim and the lights are on, the garden houses that bear witness to the passage of time have a unique charm.

Xie Jing Xing walked through the garden admiring the flowers and plants and landscape and asked casually, "How much does this cost?"

"Not much money. Last time I came here with a few friends, we only spent more than 50,000 yuan, about 7,000 to 8,000 yuan per person." A dark-faced fat man who was standing behind him and wearing a large jade pendant around his neck replied lightly.

Prince Wang glanced at the man with a strange look in his eyes, and said bluntly with low emotional intelligence: "He is asking about real estate."

"This garden house is the former residence of I.M. Pei, a Chinese architectural design master in the 1970s. It covers an area of ​​more than 2,000 square meters. According to market prices, it should be around 300 million yuan." Song Anli answered softly.

Xie Jing Xing seemed to be thinking: "It's not much money, but the key is that it's hard to buy, right?"

"This type of property is basically a historical protected building, and it seems that you can only buy the right to use it. If you have any ideas, I can help you inquire about it later." Young Master Wang kindly reminded.

Although he didn't want to admit it, Xie Jingxing's career achievements were indeed better than his, and he could already be regarded as the so-called "signboard of the circle".

Those who want to purchase commercial properties have their own big discounts, and the middle-class small bosses who are now surrounding the two and trying their best to socialize will pay for them. Therefore, antique houses that can only be purchased at the original price for the right to use have no advantages compared to commercial properties.

Xie Jingxing nodded indifferently: "Please ask for me, it would be best if the deal can be completed as soon as possible."

The manor in Sheshan is too large and far from the city, making it unsuitable for long-term residence, and I can’t live in the large flat in Lujiazui.

He misjudged his own takeoff speed and relatively underestimated Song Anli's growth curve.

Assistant Song's annual salary is nominally one million, but in reality he hears all kinds of inside information every day and makes some investments. Any monthly income of less than two million is considered bad.

Not to mention the indirect income. The house above his in Lujiazui has been under renovation for more than half a year. There has never been a shortage of considerate people to help with the decoration expenses. The budget has been increased again and again, and it is unknown when the decoration will be completed.

It doesn't matter if she treats the hotel as her home for now. When Yu Nian returns to China, whether she goes to Zhejiang University or Fudan University, she will need a place to stay. And if she is pregnant, living in a high-rise building is not as convenient as living in a villa. It would be best if she lives in the city, near the hospital and company.

The commercial villas that meet the requirements on the market lack privacy and are not large in size. Instead of buying several villas and then demolishing them and rebuilding them, it is better to just buy a larger single-family house.

The two of them walked into the restaurant's private room, chatting with each other. The fat man with a dark face turned red in embarrassment and remained speechless.

Several other well-known game anchors and guild bosses were shocked and felt numb all over. Spending 300 million on a meal means that 7,000 to 8,000 yuan per person is not a lot of money.

"Let me introduce them. On Mr. Xie's left is former WE team mid laner Ruofeng, Huludao Wu Qilong Xiaozhi, Xiao Cang, Miss, and Xiao Lou were all top female e-sports professional players in China before, and now they are the top game anchors in the industry."

During the interval between serving the dishes, Prince Wang introduced everyone present one by one: "The people on my right are Mr. Chen, Mr. Wang, Mr. Wu, and Mr. Wei. They are all outstanding entrepreneurs of the Internet Live Streaming Association."

"Mr. Wang, Mr. Xie, hello everyone. My name is Wu Rui. I used to do live broadcasts of entertainment shows at YY. Please take care of me in the future."

As soon as he finished speaking, a handsome young man with a baby face, slightly shorter in height, who inexplicably resembled a young version of Jimmy Lin, immediately stood up with a glass of wine in hand.

The other three guild bosses had different expressions. There was nothing to say about the well-known anchors being poached by Mr. Wang from other platforms. They could have quietly joined Panda Live and played two games at the same time, so why bother to take the initiative to expose their true colors?

Could it be that this guy doesn't plan to stay in YY and move to Panda TV completely? Did he negotiate benefits with the platform behind their backs and act like a supporter here to stir up trouble?
Young Master Wang didn't care about everyone's reaction at all. He was very polite and happily clinked glasses with Wu Rui and drank it all in one gulp.

"As far as I know, YY is the originator of live entertainment shows. The internal competition is very fierce. It is not easy for you to stand out from the crowd. Now that we are at Panda TV, we are a family. In the future, we must not hide our shortcomings. We will support each other and grow together."

Xie Jingxing was even more generous in his praise. He picked up the wine dispenser and walked over to help pour the wine. Wu Rui was flattered and immediately raised his glass again.

He patted the other person's shoulder and half-jokingly said, "Drink slowly, there's no rush. Give other brothers and sisters a chance to perform first. Stealing the limelight will easily anger everyone."

"Boss Xie is right. I also really want to take advantage of the event organized by Boss Wang and Boss Xie to get to know everyone."

The female anchor with the stage name "Xiao Lou" gave a detailed self-introduction with a pinched throat and a sweet laugh. The three guild bosses, who were about to reveal their true colors because they could not bear the humiliation, welded their butts back to the chairs.

He calmly gave her the whole stage to perform as she pleased. The more she talked, the more excited she became, talking about everything from her love for skiing to her passion for raising dogs. She was just about to throw herself into Prince Wang's arms and say, "We are a perfect match."

Xie Jingxing's mouth twitched. It was hard to understand that this was a top female anchor worth spending 150 million yuan a year to poach from other platforms. Not only did she have no IQ, she didn't even have the looks.

Damn Xiao Wang, is he using a shady contract to cheat his investment money?!
"That's enough. Why are we all just listening to you today? Can you please have some manners?"

Xiao Wang couldn't hold back his pride and started to curse at the female anchor Xiaolou, who blushed and didn't dare to talk back. She forced herself to maintain an awkward smile and explained awkwardly while sitting back in her chair.

The other two female anchors, Xiao Cang and Miss, smiled and changed the subject. They are both commentators and hosts of the League of Legends professional league, and have some kind of fake sisterhood among their colleagues.

Especially since Xiaolou had established a relationship with Mr. Wang a long time ago, and they had some connection when they switched to Panda, so it was really embarrassing to see her being scolded so badly.

However, this plastic sister really doesn't have much brains. Although she was one of the first to enter the industry, her live broadcast popularity is at the bottom of the list among the top anchors.

Xiao Cang's heart started pounding when she thought about her 500 million a year live broadcast contract. This was much easier than her way of making money by posting game videos or opening an online store to sell meat floss pancakes.

She heard that last year, the annual salary of the top game anchors on YY Live was just over one million. At the beginning of this year, Station A separated its live broadcast business into an independent business, and the annual salary of the top game anchors instantly skyrocketed by 50%.

Now that Prince Wang has entered the scene and spent a lot of money, their money has doubled. If there are big bosses doing live broadcasts in the future, won’t they be able to fly...

Xiaocan 500 million, Xiaozhi 900 million, Miss 900 million, Ruofeng 800 million, Xiaolou 150 million.

This does not include the top female entertainment show anchor recruited from South Korea and the support contracts signed with several live broadcast guilds. Xiao Wang is really spending a lot of money.

While the anchors were secretly calculating with great anticipation, Xie Jingxing also silently calculated his accounts and turned his attention to the guild bosses again.

The live broadcast guild is between the platform and the anchor, and its role is equivalent to the MCN agency in the short video era or the traditional film and television industry brokerage company. It manages and incubates anchors, that is, original content producers.

Well-known individual anchors seem to have expensive contracts, but their value to the platform is more about attracting workers, and they are nothing if their live broadcast rooms are closed.

The live broadcast guilds that hold hundreds or thousands of contracts with small anchors and can continuously produce original content in batches are the key to truly getting what they need from the platforms and having certain negotiating power.

Even in ten years, Douyin will continue to optimize the distribution of benefits at the macro level to retain the majority of high-quality original content producers. The live broadcast industry is now in its infancy, and the live broadcast guild as a companion industry will naturally not be much better. The net worth of the four guild bosses here may not be as high as Song Anli.

Xie Jingxing and Prince Wang both invited them to dinner, with the intention of paying a huge sum of money for a horse's bones, and also wanting to select and support the inclined traffic resources for cultivation.

"Entertainment show live streaming does not focus on traffic. The most important thing is the user consumption conversion rate. Usually, a 'big brother'... that is, a wealthy consumer, can easily spend tens of millions a year."

After three rounds of wine and five kinds of dishes, everyone chatted about the industry status and occasionally inserted dirty jokes which caused bursts of ambiguous laughter. The atmosphere gradually became lively and relaxed.

Xie Jingxing humbly asked for advice: "How is the flow of your live broadcast format? What is the distribution of the main consumer groups?"

"The average monthly backend turnover for a guild of our size is over 10 million, but there is some water in it. For some annual activities, the guild has to give money to its anchors to support them, and the anchors themselves will also make private arrangements with the big brother for cash back, and there are also some 'buying backend' operations." Wu Rui carefully considered his words.

Xie Jingxing continued to ask: "How do you say cash back privately?"

"For example, if I'm the anchor and you're the big brother, you give me a dollar as a tip, and the platform and the guild take a portion of it, plus taxes, and the rest of the money I can get will be returned to you privately."

Wu Rui paused and added: "'Buying backstage' means that if I don't withdraw the income from the live broadcast rewards from the platform, I don't have to pay taxes. Then you can buy my backstage income privately at the official recharge discount price and directly convert it into a platform virtual gift to reward the anchor you support."

He spoke very restrainedly, and Xie Jingxing roughly understood the deep meaning behind it.

Is it possible for guilds to give gifts to their anchors on the platform? Industry research shows that many entertainment live streaming platforms currently have overseas recharge ports.

In short, if you have money, come to the money laundering stage, go and take the sin home with you, add two and one to make five, and you will cheat the investors and cut the leeks.

"I don't have specific data on the age distribution of the main consumer groups. The official statement is 18-35 years old." Wu Rui skipped the topic and continued his introduction.

The black-faced fat man who pretended to be cool but was crushed by Xie Bi Wang touched the shining jade plate on his chest and complained: "The data is definitely inaccurate. I did conduct a sample survey here."

"Is it convenient to reveal it?" Xie Jingxing asked politely.

"I have a group of more than 20 people, who together spent nearly 20 million yuan on various live streaming platforms across the Internet. There was no messy stuff, they just spent money to kill time and have fun."

The dark-faced fat man didn't learn his lesson and said, "There are big brothers in the shady business who make money quickly but can't spend it in reality. There are also local tycoons in the construction industry who spend their days at construction sites in the mountains and have money but nowhere to spend it."

"The most interesting thing is that there are two rich second-generation students studying abroad. They are lonely and empty abroad and want to have a relationship with the female anchor."

He changed the subject and said, "These second-generation rich students are the most willing to spend money when they are given money by their superiors. They don't have much energy to spend their parents' money. In addition, they are far away from home and have few things to do abroad. They are a particularly high-quality consumer group."

"Our guild is vigorously cultivating the cultural literacy of female anchors in entertainment shows, organizing reading sessions of Schopenhauer and Freud's works, and holding regular English speaking training classes every week. Female anchors who don't come will be fined. We strive to expand our business overseas and integrate with the international market as soon as possible!"

The dark-faced fat man spoke with his chest and head held high and proudly, shocking everyone's three views. The two well-known male anchors with a lisp and wearing glasses were all staring in amazement.

Prince Wang widened his eyes, recalling his tragic first love experience when he was studying abroad. The next second he was about to jump up and hit him on the head with a wine bottle.

"Um... Mr. Chen, right? Old Chen, can you organize a group of female anchors now? I'll treat you to a meal at the bar later." Xie Jingxing's hand under the table tightly grasped Xiao Wang's arm.

The dark-faced fat man keenly sensed that something was wrong and didn't know how to respond.

"Hurry up, get me a group of female anchors to come and inspect the goods. If you brag about the goods and they don't match the specifications, I will fucking cut your traffic recommendations!" Xie Jingxing acted recklessly and used provocation.

"No, no, no, I'll adjust it right away. It's absolutely exquisite!"

The dark-faced fat man pretended to be embarrassed and responded tremblingly.

Prince Wang asked coldly, "Are all the female anchors of your guild in the Magic City?"

"The offline studio is in Shanghai, so there are more female anchors here. There are also quite a few in Beijing, Guangzhou, and Hangzhou. I try to arrange female anchors in big cities to facilitate their personal development."

The dark-faced fat man had sweat on his forehead, thinking that these second-generation rich people were really easy to deal with if they said they would serve someone like Mr. Xie, but were really difficult to deal with if they said they would not serve someone like Mr. Wang.

The cultural courses alone are not enough. I have to pay for the promising young people in the guild and let them sign up for the open course of the famous emotional teacher at Fudan University.

Young Master Wang shook off Xie Jingxing's hand that was holding him, picked up the wine glass and took a gulp, trying to dispel the anger that was blocking his throat.

Although this fat black guy is a bit vulgar, his professional ability is unquestionable. He can think of summarizing various despicable tricks and form a methodology to systematically train female anchors. He has already touched the edge of "hatching IP and producing original content."

In particular, game anchors have huge traffic but it is difficult for the platform to monetize it, and they will exist as "negative assets" within three to five years.

The live broadcast of entertainment shows has huge revenue, as can be seen from the fact that pornographic content cannot be stopped despite repeated bans. After all, as the old saying goes, there would be no killing without buying.

For a long time in the future, the Panda Live platform's own cash flow-generating ability, in addition to financing, will rely on the support of entertainment shows.

So in a sense, this fat black guy is still a talented person and meets the standards for support and training.

"In fact, live broadcasting can be very diverse. For example, entertainment shows are not limited to singing, dancing and talk shows. They can also be live broadcasts of outdoor sports, gourmet meals, car reviews and even real estate introductions."

Xie Jingxing forced himself to change the subject: "The concept of our platform is pan-entertainment. The interesting things that happen in everyone's life can entertain the public."

"Eating gourmet food sounds a bit like the popular eating contest in Japan. There are many videos of car reviews and luxury house introductions on YouTube abroad, and they get a lot of clicks." Wu Rui was quick to react and responded positively.

If the two super rich second-generations who organized the party today only wanted to make a little money, there was no reason for them to get their hands dirty by doing live broadcasts of entertainment shows. Mr. Xie's implication was to criticize the fat black guy.

The entertainment show is a process rather than a result. If he doesn't understand this, President Xie will abandon him in the same way that he was promoted today.

"Yes, that's what I mean. For example, if I want to buy a house, I have to look at many houses during the process. I can totally treat this as a live broadcast series."

Xie Jingxing gave an affirmative answer, and everyone nodded in agreement, whether they really listened or just wanted to show their support.

(End of this chapter)