"Mr. Wang, we know you are illiterate, so we specially invited the head of the brigade to help you read the contract...

Look, this is the breeding agreement. According to the contract, Qingyun Company will provide 2 cattle and 4 pigs based on the four people in your family...

The company will bear the cost of feed, vaccines and insurance required for breeding. After the breeding cycle is over, the company will recover the products at a guaranteed price. However, you will need to sign this farmer interest-subsidized loan.

This is our fifth visit, Mr. Wang. I hope you will agree to our request in consideration of our sincerity."

Qingyun Agriculture has developed to this day by continuously absorbing outstanding talents in the industry, learning the management systems of large companies, and gradually exploring a set of effective cooperation templates.

That is, the company provides the work, the bank provides the money, the farmers provide the work, and Qingyun Great Eastern Insurance provides the bottom line, thereby sharing and reducing the risks and utilizing the farmers' spare time and the natural resources in the vast rural areas.

In order to increase production and income for people in need, at the same time, large tracts of land in the area will be transferred and acquired by Qingyun Group.

In addition to planting rice, wheat and other staple foods on basic farmland to provide basic food for the contracted land owners every year, other land will be planted with other cash crops in accordance with the group's plan.

Specifically in a village in a certain county in southern Hunan, there is a lot of land close to the mountains. According to local actual conditions, it will be used for large-scale planting of Chinese medicinal materials, and a small part will be used for planting silage and developing animal husbandry.

Qingyun Agriculture staff went to the countryside and villages, went deep into the fields, communicated with every farmer who had not yet reached a cooperation agreement, and lobbied them to sign by means of bottom-line guarantees.

Only after going deep into the countryside did I realize that the work there is not easy and you may encounter all kinds of strange things.

The illiterate are still in the minority, but the majority are those who are unreasonable and want to take advantage of others by forming groups, forcing the company to greet the locals and obtain permission whenever it arrives at a place.

Only then are we getting the banks to act together. The banks have a bottom-line guarantee and are issuing loans of several thousand yuan to each household. The amount is not large, but the base is large, so there is motivation if there is profit.

With the bank's guarantee and the accompaniment of staff from the local village committee and brigade, we were able to barely get the work done. The subsequent progress was not smooth, but fortunately the strategy formulated by the group was to take it slow.

Most of the staff selected for agricultural extension are patient people in their thirties or forties. Most of these people have family pressures, have experienced social hardships, and have their own way of dealing with people.

For example, the one we are looking for now is a thatched house built in the 1970s and 1980s. The low pigpen next to it has collapsed due to wind and rain due to years of disrepair.

The head of the household is in his fifties and has little education. He can't even write his own name. He speaks in a plastic, common language that is a headache. Only the locals in the village committee can barely understand him.

"Wang Lao Shi, listen to my advice. This is a good thing that is hard to find even with a lantern. With two cows and four pigs, and renting out your one acre and three mu of land, you can earn at least five or six thousand yuan a year.

Plus the extra work provided by the company, you can get a guaranteed salary of 800 yuan a month, which is much better than your previous hard work of farming on your own."

Facing the advice of the brigade's secretary, Wang Laoshi shook his head vigorously, "That won't work. I still have to borrow money. What if I can't pay it back?"

The staff member of Qingyun Group was speechless. He wanted to yell, "Stop wasting time. You guys are the only stubborn ones in the entire village who haven't signed. As a result, he has been unable to achieve the goals set by the region."

Now the calf and piglet breeding farms have been built, but the only thing lacking is the scale of farmers. If he fails to complete the task, who will he ask for his bonus next month?

The funds that the group invests in breeding programs in rural areas are not given casually.

First, the number of households participating in the area must exceed one-third (centralization saves costs and avoids human accidents caused by jealousy or other reasons).

Secondly, the surrounding villages and towns must have large-scale land transfer cooperation, so as to save logistics costs and deliver silage to farmers as soon as possible.

For the cooperating farmers who are between the ages of 18 and 55, have no bad habits, no criminal record, and are in good health, they can be arranged to work in primary food processing factories in the neighboring villages and towns.

Originally, I was reported to be working locally, but later the boss intervened personally and I was arranged to work in the next village or town.

According to the boss’s original words, the first thing is to avoid local concentration and increase management costs.

The second is to increase commuting distance and promote the development of the company's other businesses, such as the sales of electric two-wheelers and the development of battery swap business.

It’s no wonder that in Qingyun, an area with better agricultural development, BYD’s sales have doubled. During rush hour, the county roads are full of electric two-wheelers running around.

The minibus business also improved, and the most bizarre thing is that the sales of Hikvision's high-definition surveillance cameras also exploded.

One is that traffic pressure has forced local governments to spend money on procurement and establish a monitoring system to avoid sudden accidents where no one can be held accountable.

One reason is that there are more and more breeders, and monitoring equipment has been installed at the main traffic routes and key locations into the village to prevent theft, drug use and other bad situations.

In short, Qingyun Agriculture is using its own methods to build its own agricultural empire step by step. Planting and breeding itself may not make money, and may even result in losses.

However, the cooperative farmers who rely on this system can use their spare money to consume industrial products from multiple channels such as Pinduoxi experience stores and Pinduoxi e-commerce.

Relying on special national subsidies and preferential terms formulated by Qingyun Group itself, and taking advantage of the technological advantages of friendly companies, product channels and the convenience of Qingyun's smart logistics network.

Qingyun is building its own internal economic cycle bit by bit. It is not afraid of losses from agricultural investments, as the excess profits from industrial products are enough to make up for the losses.

Unfortunately, when you meet people like Wang Laoshi, no matter how good the business model is, it will be useless because they just want to get something for nothing. Although they are farmers and have never been to school, they are not stupid either.

Qingyun gives the calves and piglets to them to raise, and purchases them when they reach a specified weight. According to the current feeding model, the cost of beef cattle alone is approximately 18-22 yuan per kilogram.

In the future, it may be reduced by a few yuan with the help of new technologies, or large-scale self-built feed mills, silage planting and storage bases, and increased livestock veterinary service points.

But the profits left for farmers are roughly the same, about 4-5 yuan per catty, which means the purchase price does not exceed 15 yuan per catty, calculated based on 800 catties of livestock sold.

Each cow can generate 3,000 to 4,000 yuan in revenue for the farmer. If two cows are slaughtered at a time, and one cow is ready every two to three years, the net income will not exceed 8,000 yuan, which can be spread out to around 3,000 yuan per year.

In addition to pig farming, the net income from each pig is about 500 yuan per year, ensuring that each farmer has a guaranteed net income of yuan per year after the cooperation.

Qingyun Group will certainly not bear the full amount of this risk investment, but will instead work with banks to provide farmers with agricultural loans in the form of loans, using the calves and piglets provided by Qingyun Group as collateral.

Farmers borrow money from banks, and after getting the loan, they pay Qingyun. After Qingyun gets the money, it uses its scale advantage to demand a minimum payment period of 180 days from feed mills and silage bases.

(Building it yourself takes time.)
In the middle, Qingyun Dadongfang Insurance also intervened to provide breeding protection. As long as there is no large-scale national animal epidemic, in theory, the farmers' losses will be compensated by the insurance company.

But Wang Laoshi had no interest in lending money. He just wanted to get his girlfriend's money. He heard that someone in the neighboring village threatened to cause trouble if he didn't provide him with calves and piglets for free.

When doing business, there is no reason to guard against thieves all the time. Harmony brings wealth is the mainstream. The salesperson in charge of the area was pestered so much that he lost his temper and finally applied for a special quota.

Although they said it was to be kept confidential, the news actually spread out very quickly, causing many farmers who had signed loan contracts to go back on their word and go to the agricultural service company stations and Pinxixi stores every day to cause trouble.

Finally, after the branch sent people to investigate, they simply cancelled all the intention contracts with the village and cleared out all the food processing factory jobs allocated to the village.

But Wang Laoshi didn't care. He just knew that if he held on tightly, Qingyun Group would have no way to do anything to him, because his family's land happened to be located in the middle of a large mountain and paddy field.

If Qingyun wanted to concentrate on contracting and transferring the land without paying attention to his family's land, he would not be able to make reasonable plans.

"What should we do? We can't let the cooperation with this village fail just because his family refuses, right?"

The Qingyun staff were extremely speechless. The entire village cooperation fell through due to the non-cooperation of a few individuals. This was a common occurrence in the process of agricultural cooperative promotion, and there was not much the company could do.

The brigade chief was also speechless, and took the staff of the Poverty Alleviation Office and Qingyun out to discuss, "If you say that this is a market economy behavior, it's not entirely correct.

It is a task with a certain special nature, such as helping the poor and eliminating poverty. Otherwise, the Poverty Alleviation Office should think of a way to see if there are some preferential policies for them, which will also facilitate the ideological work in the next step. "

As the two key tasks of land circulation and poverty alleviation are involved, the brigade headquarters must act with caution.

The Poverty Alleviation Office also had no good solution. "But their family is not a poor household. They have hands and feet but they just don't want to work. What can you do?"

The Qingyun staff member was anxious, "It's really unlucky. The colleague in charge of Qianjin Village in the next town has signed the contract for three months, and now even the second batch of contracts have been signed.

Special breeds of meat ducks were introduced, and a centralized duck purchasing and processing plant was set up. In the future, one village alone will be able to produce hundreds of thousands of ducks each year, with an annual turnover of more than 10 million yuan.

A few days ago, at a regional meeting, it was discussed that several nearby towns should also follow suit and strive to build a duck processing center in the county or even the city, so that they can centrally apply for special national subsidies.

Costs can also be reduced through large-scale breeding, and even in the future they can be made into exclusive brands with local characteristics. Don't underestimate small beef, piglets and ducks.

They are full of treasures, such as duck heads, duck tongues, duck feathers, duck wings, duck feet, and duck meat, which can all be cut and packaged individually and sold to different production companies.

We already have the channels, we are just waiting for the raw materials. If we are stuck here now, it will affect local projects worth hundreds of millions or even billions of dollars in the future.”

"Is there such a good thing?"

The staff of the Poverty Alleviation Office's eyes lit up. "Tell me in detail, do you have complete plan materials and so on? If there is really hope of success, you don't need to come, we will take care of the rest."

As long as there is profit, there is motivation to do things. Even in this poor little county, there is no other company with such ambitions. Everyone from top to bottom is waiting for Qingyun Investment to land.

While benefiting farmers, they also create more profits, taxes and jobs, make the county's economic report data more attractive, and help people on this line prosper. This is their goal...

As more and more similar information was passed up, grassroots government offices also began to take action. For example, Wang Laoshi, who refused to cooperate, soon got a taste of the consequences after a few days of further study in a class.

When I got home, I never mentioned my refusal to cooperate again. After all, there is always someone who can deal with this kind of people.

What followed was a surge in reports from many places applying to develop characteristic agricultural planting and breeding projects, which flew like snowflakes to higher-level government offices, and were then submitted to the state by the provincial agricultural departments.

Special subsidies, support funds, preferential policies, in short, whatever is available, the situations are becoming more difficult than one, and the visions for the future are becoming more real than one.

There are practical needs at the bottom. The middle level needs capital intervention to make it bigger and stronger. The top needs the overall strategy to be implemented. With Qingyun providing resource injection to revitalize the economy, everyone is happy.

Especially when the provincial and municipal leaders bring a large group of people to inspect the area, the enthusiasm of the people below to do their work will be even higher.

Of course, many shares of Qingyun Industrial Investment B were also sold quietly and inexplicably, and even some of the shares of the industrial fund CD, which were priced at US$200 million each, were subscribed to.

We all want to make money together. Qingyun welcomes anyone who can help the company's development.

Li Zehua was also happy. As he followed Zhou Shuji through several counties, he saw more and more farmers joining in. He imagined that when they had money, they would be able to consume through channels they controlled.

Even happier.

"You've done a good job. It's better to teach people how to fish than to give them fish. Only by forming an industrial scale and a new model that can stand the test of the market can we completely avoid falling back into poverty."

Zhou Shuji spoke highly of this, "It is easy to help a few people get rich, but it is difficult to help hundreds of millions of families escape poverty and move towards common prosperity.

You must persevere and work hard. If you encounter any difficulties, please report them to me directly. If anyone dares to interfere, I will not tolerate it. "

"How could that be possible? This is a great cause that benefits the country and the people. Everyone is participating enthusiastically, and we haven't seen any actions that cross the line."

Can Li Zehua tell the truth?

How could I say it? Could I say in front of everyone that Qingyun Agriculture has hundreds of millions of special funds reimbursed through a single line every month?

Even he felt his scalp tingling just looking at those piles of reimbursement invoices. They completely overturned his worldview. Only by going to the countryside could he see so many unsophisticated and bizarre things.

Can you believe that people can write a paper receipt by hand and get reimbursed just for buying a pair of underwear or having breakfast?

During festivals, they would ask for sponsorship by name. If it was for legitimate work, for example, they would donate police vehicles and equipment to the police station, or donate Shenzhou computers and Roewe mobile phones to the unit.

He just turned a blind eye to it, but the other party thought the quality was not high enough and asked for Moutai and Zhonghua. The laptops must be Apple or HP, and as for the mobile phone, Panda was just acceptable.

What else can I do?
If you want to gain a foothold quickly, you have no choice but to compromise. Just give it. As long as you can get things done without procrastination, you'll accept it.

As for those who have an appetite and take the things but don't do the job, they will be recorded in the black book. Don't forget that Qingyun staff are all equipped with portable recorders as required by the group.

For those things that cannot be seen in the open, there is a lot of hard evidence on the company server at any time. Once we have a firm foothold, we can deal with these people.

On the surface, he has to go with the flow and avoid offending anyone if possible.

"The duck farming in this county is pretty good. In just three or four months, nine remote towns have joined in, and a total of more than 30 million ducklings have been released for 600 people.

Assuming that each chicken creates a cost-free net income of 20 yuan for farmers after it grows up, this item alone will generate 1.2 million yuan.

You must do a good job, persist in your efforts for ten years without wavering, work hard in quality assurance and other aspects, and strive to build a special brand exclusive to the local area."

Li Zehua is always patient when facing the branch managers who come to announce the good news, “In the next step, the group will use the existing sales channels to cooperate with several well-known restaurant chains and specialty restaurants.

For example, industry giants such as Zhou Bai Duck, Mala Duck, and Little Yellow Duck have agreed to jointly operate with the company and have sent professional technical teams to the local area to provide guidance on breeding.

As for the animal furs that will be collected in the future, textile companies, leather companies, and shoe companies in the Jiangsu and Zhejiang areas are very interested..."

Whenever you have channels, you have everything. As long as you control the quality at the source and avoid disorderly competition that leads to market collapse, Qingyun will take advantage of its established brand and cost advantages.

They can reap profits continuously in the market. For example, free-range chickens and ducks in rural areas cannot be sold at a high price locally, but after being packaged and promoted by the group, they can appear in large supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen.

The price suddenly changed and increased several times.

By the end of 10, a large number of middle-class and above families pursuing quality life had emerged in major cities. As long as the Qingyun brand can be managed well, it will surely become a leader in healthy and quality life in the future.

In any era, selling health can make more money than simply selling products. Moreover, in this process, relying on green, environmentally friendly and pollution-free rural food, Qingyun has already taken over more company canteens.

As long as the current development continues smoothly, in another ten years, Li Zehua can even boast that he will contract half of the university canteens and government canteens across the country.

The remaining half and the canteens of primary and secondary schools also have to be purchased from him.

For the farmers who rely on this channel to increase their income, it doesn’t matter whether they have a favorable impression of Qingyun. As long as they have money in their pockets, Qingyun Group will find a way to get it back through market competition.

While inspecting in central Hunan, the big boss of Sany Group rushed back from Yanjing, met with Li Zehua, and sat down to discuss cooperation on the miniaturization and electrification of agricultural machinery.

Qingyun, for the first time, extended his hand to the mechanical processing industry. (End of this chapter)