Chapter 376: Cutting off from the audience and the storm
On June 23, the second day of its release, "Jinling Jinling" once again took in 28 million at the box office.

It grossed a total of 54 million in two days, which is better than that of "No Man's Land".

However, on that day, criticism of this movie suddenly increased online.

Not only have the media started to criticize it, but the film and television forums of various online websites have also seen many comments complaining about and even insulting "Nanjing Jinling".

In just two days, public opinion on this movie seems to be overwhelmingly one-sided.

Not only that, in addition to the movie, even the film director Lu Chuan has been subject to a lot of complaints, criticism and even abuse.

Lu Chuan, who was on a roadshow at the time, was a little surprised by this and didn't understand why there were so many malicious comments suddenly overnight.

Moreover, during the roadshow, questions from media reporters and some audience members were much sharper and no longer as mild as they were in the previous two days.

This sudden change also made Lu Chuan very uncomfortable.

It was not until she returned to the hotel that evening that Lu Chuan understood what had happened.

Xingmei actually gave up controlling comments.

This immediately made Lu Chuan a little angry, and then she immediately called Qin Hong's cell phone.

However, Qin Hong ignored him. He then called the head of Star Media’s publicity department, but the call was not answered.

This made Lu Chuan even angrier.

Everyone was talking fine before, why did you suddenly change your mind?

Even if plans change, why not inform yourself in advance?
But before he could stay angry for long, he learned a piece of news that made him even more furious.

The screening schedule of "Jinling Jinling" was cut. It was arranged by Han Shanping himself!

This made Lu Chuan so angry that he smashed his Nokia phone into pieces. You can imagine how angry he was at that moment.

Perhaps smashing the phone was not enough for Lu Chuan, so he couldn't help but smashing things around in the hotel room.

Only after venting her anger did Lu Chuan calm down a little.

At this time, rationality gradually returned, and Lu Chuan finally understood why Xingmei did this. It seemed that they had already received the news that the screening schedule of "Jinling Jinling" was cut.

Obviously, Xingmei has given up on this movie, and at the same time, given up on him.

To be honest, thinking of this result, Lu Chuan's anger gradually subsided, and was replaced by some worry and even fear.

If it weren't for Star Media's support behind the scenes, and now China Film Group is deliberately targeting it, not only would "Jinling Jinling" be likely to fail, but it itself might also suffer a Waterloo.

And faced with such a situation, he seemed to have no solution.

Lu Chuan smoked several cigarettes in a row, and finally had no choice but to dial the familiar number of his father.

While Lu Chuan was venting his anger, Zhang Zhao also came to Liu Zhou's office to report the relevant situation.

"Boss Liu, it looks like Star Media has given up on controlling the reviews. So can we take advantage of this and completely nail down "Jinling Jinling"?"

“Let’s wait for a while. If Xingmei stops protecting it, we don’t even need to do anything. The audience will nail this movie. We just need to continue to provide guidance.

What we need to do now is to step up the promotion of No Man's Land and take advantage of the opportunity to get more box office revenue."

Now, "No Man's Land" has been released for six days and has already earned 1.3 million yuan at the box office.

The release of "Jinling Jinling" these two days has had some impact on "No Man's Land", with the single-day box office being less than 20 million.

But it will be fine after today. Tomorrow, the screenings of "Jinling Jinling" will be reduced, and most of them will be added to "No Man's Land".

This was not something Liu Zhou specifically requested from Han Shanping, but it was China Film Corporation that took the initiative to do so. Of course, it is not ruled out that they also wanted to give Liu Zhou face.

In fact, there are not many movies released during this period, and the most popular ones are "No Man's Land" and "Jinling Jinling".

Therefore, in order to maximize profits, China Film will also schedule the screening for "No Man's Land".

"I understand, Mr. Liu."

"By the way, don't just focus on No Man's Land all the time. Twilight will be released in three days, so you need to pay some attention to it."

"Don't worry, everything has been arranged. We are now promoting it as planned. However, the public opinion surrounding Jinling Jinling is too strong, so the promotion effect has been somewhat reduced."

"There's nothing we can do about it, but since it's been arranged, it's fine."

"Mr. Liu, is Twilight really not going to have a premiere?"

"No, Twilight doesn't have any stars that are familiar to domestic audiences, and it's not well-known in China. There's no need to have a premiere. We can do it when the second part comes out."

On the 1.4rd, "No Man's Land" earned another million yuan at the box office, bringing the total box office to million yuan.

"Jinling Jinling" also took in 21 million at the box office, and after three days of release, the total box office reached 74 million.

The reason why the box office was so high on that day was because of the long-tail effect that Star Media had vigorously promoted before.

Despite this, the box office was still affected by public opinion and dropped significantly.

However, the box office of "Jinling Jinling" of more than 70 million in three days is also very good, which makes Lu Chuan feel a little more confident.

But what he didn't know was that the more people watched it in the early stages, the greater the negative public opinion about "Jinling Jinling" would be.

So the next day, with a reduction in screenings and massive negative reviews, the box office of "Jinling Jinling" plummeted that day, not even tens of millions, but just over seven million.

The box office dropped so sharply that it was like a bucket of cold water poured over Lu Chuan's head, chilling him to the bone.

From then on, Lu Chuan no longer held out hope and decided to return to Beijing directly after finishing the roadshow in Guangzhou tomorrow.

Lu Chuan, who had huge ambitions for the box office this time, had arranged an eight-day roadshow in ten cities.

It now seems that the subsequent roadshows are no longer necessary. If Yangcheng had not been preparing early, he would have wanted to cancel tomorrow's roadshow and go back directly.

The next day, Lu Chuan, who wanted to deal with it casually, couldn't help but break down.

The Southern media is notoriously scathing and harsh, so when asking questions, they were very blunt, and even asked what you think of the name Lu Tailang.

I have been very angry these past two days. I called my father before and asked him to mediate, but it had no effect at all.

He also knew that the reduced screenings of "Jinling Jinling" were almost all added to "No Man's Land".

The box office of his own movie plummeted, while that of Ning Hao's movie soared, which made him feel even more frustrated.

So now, facing the continuous malicious questions from these southern media, Lu Chuan finally couldn't control herself and spoke up loudly to fight back.

Lu Chuan first attacked the domestic film market for having too little soil for serious historical themes. Then he directly mocked the aesthetic taste of domestic audiences, saying that the audiences were too trashy and only liked some meaningless movies.

Finally, he compared "Jinling Jinling" with various classic Hollywood war films, implying that the mainland audience and market are not worthy of this movie.

Perhaps feeling that he was not satisfied yet, after scolding the audience and the market, Lu Chuan started to criticize the film scheduling.

He believed that the cinema chain deliberately reduced the screening schedule of "Jinling Jinling" in order to flatter Liu Zhou and Golden Harvest, while the screening schedule of "No Man's Land" was greatly increased.

Golden Harvest and Liu Chou are simply the cancer of the industry, and all movies released at the same time as them will be suppressed.

Finally, he said that there was nothing great about Golden Harvest. The reason why their movies could get high box office was because they were all catering to the audience and licking their boots. They lacked the integrity and bottom line that a filmmaker should have.

After saying these words, Lu Chuan finally felt a little better, but in order to look more confident, she also felt a little dizzy.

So after speaking those passionate words, he angrily threw the microphone and walked away.

Of course Lu Chuan knew what impact saying these words in public would have.

But these are just his true thoughts. Faced with numerous negative opinions about him and his movies, he really thinks that the audience is just too rubbish.

As for bringing Golden Harvest and Liu Zhou along, who made the final result benefit "No Man's Land" and Golden Harvest?

So he naturally believed that it was Liu Zhou's request to Han Shanping and China Film that led to the reduction in the screening of "Nanjing Jinling".

After all, the relationship between Liu Zhou, Han Shanping and China Film Group is well-known in the circle. China Film Group and Han Shanping will definitely give face to Liu Zhou's request to suppress "Jinling Jinling".

Of course, Lu Chuan also knew the consequences of saying those words in public. Although Liu Zhou had a high status, he was also very confident and did not think that Liu Zhou could ban him.

He is not a self-taught person. He graduated from the Beijing Film Academy, a genuine academic. His father is also a veteran in the circle and has strong connections.

Otherwise, how could he get Jiang Wen to star in the film, Han Shanping to make a cameo appearance, and the deputy of the Film Bureau to serve as the producer as soon as he debuted?
So he didn't believe that Liu Zhou could do anything to him. The most he could do was to let him stay quiet for a while. After the limelight passed, he could continue to make movies.

While Lu Chuan was thinking about it alone, his words and the heroic gesture of throwing the microphone in anger quickly went viral on the Internet and became the number one trending topic on Weibo that evening.

It then caused a huge heated discussion online.

When Lu Chuan said those words, he might not have noticed or knew but didn't care. He not only scolded Liu Zhou and Jiahe, but also scolded the audience even more harshly.

Every walk of life has its own iron laws that cannot be violated. Among them, the common iron law in all industries is that you cannot go against your parents who provide you with food and clothing.

As an artist, you can’t be angry with your fans!
As a player, you can't be angry with the fans!
As an online writer, you cannot blame your fellow book lovers!
By the same token, since you have put aside your pride and are making a commercial film to get box office success, you must never offend the audience, otherwise you will be destroying your own rice bowl.

In history, the first person to call the audience trash was Feng Kuzi.

Before this, Feng Kuzi was also a big mouth and had a lot of controversies, but no matter what, he has his own base and a group of loyal fans.

Ever since he publicly scolded the audience, his reputation has completely collapsed and people have been disgusted by him ever since.

Feng Kuazi has his own representative works and brilliant achievements in the past, but he is still like this.

And what does Lu Chuan have?
The movie "Kekexili" which is said to have excellent reputation and made him famous?
But how many people have seen this movie?
Lu Chuan's so-called fame is only fame within the circle, and he has almost no audience appeal.

Now you actually start scolding the audience, and the audience will scold you until you become autistic.

As a result, there was even a huge wave of public opinion condemning Lu Chuan on the Internet.

Even people in the industry have come forward to comment on this matter. Screenwriter Shi Hang directly commented on this matter on Weibo:

"Lu Chuan cuts herself off from the audience!"

This is the first one, I don’t know how many more will jump out later.

What's more, Lu Chuan publicly scolded Liu Zhou and Jia He, but they haven't taken any action yet.

With such a strong public opinion online, Qin Hong of Star Media certainly noticed it.

If it was before, he would have been so angry at Lu Chuan that he would explode.

You don't even dare to offend him, and you, a small director, dare to confront a big shot in the circle. Doesn't he have any face?
And even if you curse at others, you are doing it right!
Golden Harvest is the leader in the industry. Apart from the fact that it likes to eat alone, which has caused some complaints from people in the industry, there is no other negative news about it.

Even when complaining, people are not scolding others, but more of a feeling of envy, jealousy and hatred.

Therefore, Golden Harvest has a very good image in the circle, which is why some other companies are willing to ask Golden Harvest to help them distribute their movies, including overseas distribution.

So your accusation that others are deliberately suppressing you is completely nonsense.

Even when competing with Hua Yi, who had a grudge against Liu Zhou, he did not use any tricks and just competed normally.

Of course, Golden Harvest is stronger and definitely has more advantages in competition.

But the business world is like a battlefield. Jiahe cannot afford to ignore its own advantages and engage in so-called fair competition with you.

To be honest, compared with the leaders in other industries that are subject to various forms of monopoly, suppression, bullying and trouble-making, Jiahe is particularly honest and conscientious.

However, being honest doesn't mean they have no temper. Moreover, as the largest company in the industry, their authority cannot be challenged.

Qin Hong knew what Lu Chuan was thinking without having to guess. He must have felt that his background was very powerful and that Liu Zhou and Jiahe could not do anything to him.

This only shows that he has not experienced hardships yet and is a little too naive.

Liu Zhou may be concerned about his reputation and will not kill them all to prevent everyone in the circle from feeling insecure.

But this does not mean that Liu Zhou has no way out. Others have plenty of ways to deal with him behind the scenes, and killing with a soft knife is more painful.

Now you are provoking him face to face. If Liu Zhou does not make an example of someone, then anyone will dare to shit on his neck in the future.

For the sake of Liu Zhou and Jiahe's dignity, we have to express our opinion.

The targeting of the industry's top giant, an entertainment group with a market value of tens of billions, even if it was just a hint, would be enough to make Lu Chuan, who is not even a famous director, fall flat on his face.

What's more, judging from the situation in the past few days, Liu Zhou didn't seem to have a good impression of Lu Chuan.

Now Lu Chuan is directly handing the excuse to Liu Zhou. If he doesn't teach you a lesson, it would be a shame for your kindness.

Qin Hong suddenly felt that his previous decision to give up "Jinling Jinling" and Lu Chuan was absolutely the right one. Otherwise, now that Lu Chuan had done this, he wouldn't know what to do.

It is definitely impossible to protect her, as there is still a big gap between Xingmei and Jiahe. Moreover, if they try to protect Lu Chuan, they will inevitably come into conflict with Jiahe.

But if you fail to protect them, it will have a huge impact on Star Media’s corporate image. If you can’t even protect your own people, who will dare to cooperate with you in the future?

But now, he no longer has this worry and can watch the show with peace of mind and quietly see how Lu Chuan dies.

(End of this chapter)