Chapter 384 Penguin prepares to enter the entertainment industry

Liu Zhou and Zhang Chaoyang guessed correctly, Xiao Ma Ge is really interested in the entertainment industry.

Of course, it wasn’t because he saw the two of them doing so well in the entertainment industry, nor was it because he was stimulated by Liu Zhou in this selection. Of course, he was indeed a little stimulated.

But the main reason is the increasing value of the entertainment industry.

He has not yet learned the specific data, but he was shocked when Jiahe raised funds with a market value of over 10 billion.

He never thought that Golden Harvest Group, which only engaged in film and television, was so valuable, even more valuable than many Internet companies.

So from that time on, he has become interested in the entertainment industry.

The market value of Golden Harvest Group alone is so high, and there are so many companies in the entertainment industry. The value of the entire industry when added together is already not low.

In addition to this, Penguin Group is also very interested in the increasingly popular video websites.

As the country's copyright protection becomes increasingly strict, and Tudou and Youku are preparing to go public on Nasdaq, Sina's market value has also soared due to Sina Video.

The next strategic focus of Penguin Group is also the video website.

Video websites, film and television dramas, variety shows, etc. complement each other, so even if there was no shock from Golden Harvest's financing, Penguin Group would have entered the entertainment industry after the establishment of the video website.

However, this is just an imperfect plan. As for the specific situation, Ma Ge wants to wait until Golden Harvest Group goes public before taking a closer look at the situation.

However, this selection organized by Penguin News was a bit anticlimactic and almost became a laughing stock. Then he was asked to ask Liu Zhou for help, which really made him blush.

If it were under normal circumstances, it would be fine. He and Liu Zhou have a good relationship, so asking him for help is normal.

But the problem is that this time Penguin News organized this selection activity targeting other companies, and then when it couldn't handle it, it went to them for help.

It would be strange if Xiao Ma Ge felt good about this.

At that time, on impulse, he really wanted to invest huge amounts of money in the entertainment industry and establish Penguin Group's influence in the entertainment industry.

However, Pony Ma is no longer a young man, but the helmsman of a large Internet company with a market value of nearly 30 billion US dollars.

So Xiao Ma Ge quickly calmed down and stopped his previous impulse.

However, the desire to let Penguin enter the entertainment industry is even stronger.

Well, he also admitted that he was provoked by Liu Zhou.

Although the two are very good friends, it does not mean that there is no competition between them.

Just like the competition among portal websites, the competition between Sina.com and Penguin News is very fierce, but it does not affect the relationship between the two. This is all normal business competition.

Xiao Ma Ge is also a person who never admits defeat. It’s one thing that he had no connection with the entertainment industry before, but now that Penguin Group also plans to invest in the entertainment industry, he definitely wants to compete with Liu Zhou.

So Xiao Ma Ge originally had no interest in the so-called grand events in the entertainment industry, but when he thought that he would have to deal with the entertainment industry frequently in the future, he came here on a whim.

Originally, even if Penguin wanted to enter the entertainment industry, he didn't need to go there in person to find out about it, but thinking of Liu Zhou, he still came here in person.

He also called on another Internet tycoon, Zhang Chaoyang, who also had close ties with the entertainment industry, and who happened to be a mutual friend of himself and Liu Zhou.

Facing Liu Zhou's question at this moment, Xiao Ma Ge did not shy away and said directly:
"Yes, I have this idea."

Hearing what Xiao Ma said, Liu Zhou also smiled.

It’s good to have ideas!
With penguins bringing in capital, the entertainment industry will undoubtedly become more prosperous.

Now Jiahe has built up enough barriers, so Liu Zhou is not worried at all even if Penguin and Ahri enter the field early.

And even if it comes to competing for funds, Liu Zhou is not afraid.

Not to mention the layout in other areas, Liu Zhou has also basically completed it.

The upstream content provider is Zhoushan Literature, the intermediate film and television production and distribution and even film screening are provided by Golden Harvest, and the final playback platform is also Sina Video.

As for the music field, Sina officially acquired Kugou and Xiami Music some time ago, and has firmly established a dominant position.

Kugou is currently the number one music website. Although Xiami is smaller in scale and mainly focuses on niche music and folk songs, it also has considerable influence in the niche fields.

Therefore, Sina did not merge the two websites, but continued to operate them separately. However, some music copyrights were shared between the two.

There was originally a Tiantian Dongting store, but the other party refused to sell it, and Liu Zhou did not force it. He just had to wait and see how it was sucked dry by Ali.

Therefore, as long as Golden Harvest raises funds after its listing, it can focus on the cinema chain to make up for this shortcoming. Then, even if a giant company comes in, no matter how rich and powerful it is, Liu Zhou will not be afraid at all.

"Pony, you should have come earlier. This way, you and Mr. Zhang would have had some company."

"Why not have a companion with us?" Zhang Chaoyang asked.

Liu Zhou glanced at him and said with disdain:
"Lao Zhang, what level are you at? Can you be compared with me in the entertainment industry?"

"Go away, why didn't I realize you were so good with your mouth before."

"Hahaha!"

Zhang Chaoyang's face turned red after hearing what Liu Zhou said, and there was a hint of danger in Xiao Ma's eyes when he looked at Liu Zhou.

Seeing this, Liu Zhou had no choice but to stop smiling and said:
"Okay, enough kidding, Pony. If you really plan to enter the entertainment industry, when do you plan to do so?"

Xiao Ma pushed his glasses and replied:
"I haven't decided yet. It should be next year at the latest. Let's learn about the situation this year." "What's there to learn? Just take the money and throw it at it."

"Do you think I have the word 'sucker' written on my forehead?"

"No, what I actually meant was that the entertainment industry is not as complicated as the Internet. Money can really make a way out of it. If you don't believe me, you can ask Lao Zhang."

"Don't listen to his lies. Everything else is fine, but if he invests in a movie, he'll rip you off. Those people are just as evil as the people in the investment institutions."

"Lao Zhang, you are generalizing. You are only talking about a small number of people. Most people are kind."

"Do you believe this yourself?"

At this time, Xiao Ma Ge took over and said:

"Don't worry, I won't be fooled by him in just a few words, and it's not that easy to get money from Internet companies."

The second half of what Xiao Ma Ge said is really true. Although Penguin and Ali spent a lot of money in later generations, they rarely suffered losses.

After paying a high price here, you may be able to earn back several times or even ten times the money elsewhere. This is the power of the entire industrial chain.

So at the beginning, people in the entertainment industry thought they were alternative coal bosses, but little did they know that in other people's eyes, these people in the entertainment industry were just a bunch of data.

It was not until later, when the entire entertainment industry was moving closer to the Penguin and Ali circles, that I realized that I was not on the same level as them.

Afterwards, Liu Zhou stopped joking and together with Zhang Chaoyang, gave Xiao Ma Ge a general account of the situation in the entertainment industry.

As for how to get started, both of them tacitly did not mention it, and it was not something they needed to comment on.

After a brief introduction, Xiao Ma suddenly asked:
"Liu Zhou, how are the preparations for Jiahe's listing going?"

"Everything is going well. The roadshow will start in a few days."

"When are you coming to Pengcheng? I'll call some people over for you then."

"Pengcheng's date is August 2."

"What about the capital?" Zhang Chaoyang asked.

"The first match will be held in Beijing, four days from now, on July 22nd."

"Okay, I'll definitely support you then."

"Thank you, both brothers."

"You suddenly become so humble and polite. Liu Zhou, you don't have confidence in Jiahe's listing, do you?"

Liu Zhou rolled his eyes when he heard Zhang Chaoyang's words and said firmly:

"This time, Golden Harvest's listing will definitely surprise you and show you how a small entertainment industry can create a big miracle."

Seeing Liu Zhou so confident, the two of them looked at each other, and at the same time became more concerned about Jiahe's listing.

Not long after, someone came to inform them that the event was about to begin, and the three of them stood up and walked into the theater.

When the three men walked into the theater, the noise in the venue suddenly became much quieter. Most people stopped talking and watched the three big guys enter.

The three of them were seated right in the middle of the first row, sitting next to either big directors like Chen Shishi and Zhang Yimou, or first-tier stars like Jay Chou, Andy Lau, Mr. Zhou, Huang Xiaoming, and Qin Hao.

According to seniority, those with less fame sit in the back, while several young actors with greater fame among the Four Little Flowers and Four Little Fresh Men sit in the second row.

Liu Zhou saw Yang Mi, Huang Shengyi, Wang Luodan, Hu Ge and other well-known actors born in the 80s sitting behind him.

However, there is an exception, that is Liu Yifei. She is also one of the only two post-80s female stars sitting in the first row, the other one is Fan Xiaopang.

When Liu Zhou and his companions came over, the famous directors sitting in the first row also stood up and greeted them.

When passing by Liu Yifei, Liu Zhou saw that she was a little reserved and nervous, so he stopped and asked with a smile:

"Xiao Liu, do you have no confidence in this selection?"

"No, it's just that I, a junior, am not used to sitting in the first row."

"What's there to be uncomfortable about? Since the organizer has arranged it, just do it well and then quietly prepare to receive the award."

No one would think that Liu Zhou was behind any shady statement. Everyone present knew that with Liu Yifei's popularity far ahead of the other candidates, she would definitely be one of the Four Little Flowers.

So Liu Yifei was nervous because she was worried that it was not suitable for her to sit in the first row, while several people in the second row who were participating in the selection were really nervous because they were worried that they would not be selected.

With the examples set by their predecessors, they also clearly know how valuable the titles of Four Dan Actresses and Four Little Freshmen are.

It not only involves fame, but also means huge commercial value.

But if Liu Zhou knew what they were thinking, he would definitely find it funny.

Although this selection was very grand, the new four young actresses and four young actors selected in the end were far from comparable to their predecessors.

It is not even as famous as the beauty in The Legend of Sword and Fairy III.

Therefore, all the things they think about are just thoughts. There will be a certain amount of popularity right after the selection, but later they will find that it does not have much effect. Perhaps the biggest effect is just to make it sound better when introduced in the future.

(End of this chapter)